Why Digital Marketing?
Build Relationships with New Prospects and Convert Them in To Loyal, Repeat Customers
When it comes to ‘removing the wheat from the chaff’, aka identifying a potential new lead who is genuinely interested in your product/service, this is the job of Digital Marketing. When the customer buying process moved online, Digital Marketing became critical to help identify those individuals who are interested in your business, so you don’t waste your time on those who aren’t. Smart!
By understanding that buying process, you see the natural movement a buyer makes through the Customer Value Journey, this is the process every prospect goes through to become a new customer. It’s a strategic approach to move strangers to buyers! And when a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural. Smooth!
What traffic sources are needed to create that initial traffic, how to engage with your new prospect, determining your offers is what we do best.
What to expect working with us
Before someone can buy from you, they have to know you exist. That’s Step 1 – Awareness.
Start a relationship with that prospect by providing some engaging content that starts building on the trust factor. That’s Step 2 – Engagement.
Keep the relationship going, you’ll want permission to contact your prospect again in the future. That’s Step 3 – Subscribe.
Your customer likes your content, they trust you, they are ready to invest in an entry-point offer. That’s Step 4 – Convert.
Create excitement to ensure customer satisfaction with the entry-point offer. That’s Step 5 – Excite.
Your customer is happy with the initial transaction, then they are ready for a more advanced offer. That’s Step 6 – Ascend.
REMEMBER: It costs more to acquire a new customer than to sell to an existing one. This process is about converting a prospect to a customer, so you can begin a long (and profitable) customer relationship.